Helpful links:
http://film.edusites.co.uk/article/understanding-audience/
http://www.slideshare.net/rebeccaabrahamson1/a2-media-studies-audience-theory
Below is my padlet on Types of Audience Research
Created by Demi with Padlet
EXIT POLLS
The BFI carries out exit polls to assess
audience responses at film screenings.
Heres some pikocharts of audience
researches that I made.
MASLOW'S HIERARCHY OF NEEDS
Shows
how audience have different levels of needs, the needs at the top (such as
media driven needs) can only be met when the needs in lower levels (such as
food, water) have be met.
Click here to view a slideshare on Maslow's theory. 
Why Audiences Consume Texts: The Uses and Gratifications model
This uses and gratification model of audiences behaviour was made by Blumler and Katz 1974.
I created a NewHive on the uses gratifications model and two step model, click here to view the slideshare.
The Media Effects Model (also known as the Hypodermic Syringe
model)
Click here to view my Piktochart Moral Panics
http://www.slideshare.net/jueru2003/media-and-moral-panic
here is a document explaining moral panic.
The Role of Media In Moral Panics
This is my NewHive on media's role in Moral Panics, click here to view it.
Copycat crime then becomes a problem. Here is an article looking at copycat crime with The Dark Knight Rises.
The Role of the BBFC
 |
| The BBFC look at issues such as discrimination, drugs, horror, dangerous and easily imitable behavior language, nudity, sex and violence when making decisions. The theme of the work is also an important consideration. We also consider context, the tone and likely impact of a work on the potential |
Adorno and the Culture Industry
Theodore Adorno believed advertising
creates false needs. Adorno argued that capitalism fed people with the products
of a ‘culture industry’ – the opposite of ‘true’ art – to keep them passively
satisfied and politically apathetic.
Adorno suggested that culture industries churn out a
debased mass of unsophisticated, sentimental products which have replaced the
more 'difficult' and critical art forms which might lead people to actually question
social life.
False needs are cultivated in people by the culture
industries. These are needs which can be both created and satisfied by the
capitalist system, and which replace people's 'true' needs - freedom, full
expression of human potential and creativity, genuine creative happiness.
Products of the culture industry may be emotional or apparently
moving, but Adorno sees this as cathartic - we might seek some comfort in a sad
film or song, have a bit of a cry, and then feel restored again.
Using the X Factor to understand this theory
Adorno and Horkheimer - The Culture Industry from Belinda Raji
Stuart Hall and Culture Studies
CLICK HERE to view my ZoHo
Stuart Hall and Culture Studies
CLICK HERE to view my ZoHo
Audiences can be segmented and defined by their GEARS
Gender
Ethnicity
Age
Region / nationality
Socio-economic group
My research shows that all products (including mass media products such as print magazines) have clearly segmented and distinct audiences based on gender, age and socio-economic group. These examples show this (source Bauer Media Advertising) :
Very comprehensive consideration of many aspects of audience. Excellent manangement of a wide variety of presentational tools (NewHive, ZoHo, Padlet, SlideShare). Is the Piktochart a bit empty at the end?
ReplyDeleteIntroduce your own work on Adorno (not someone else's post).