This is the main poster for the film Looper, we can identify it as the main poster as it contains information about the production personnel, the actors, and distributors.
Colour Scheme
The colour main colour scheme in Looper is blue. We see a lighter shade of blue in the centre of the poster, however it fades to a darker shade of blue. The other colours featured are white and black, we see black on the bottom third of the image. We also see black and blue in both the characters coats in the poster. We also see white in the text, and also slightly in the bright areas of the blue, as well as the lens flare on the second O in the title. The white is mostly saved for the text, as the background is quite dark the white stands out well. The poster uses dark colours in order to create a mysterious atmosphere.
Postion of text and image
At the top centre of the image we have three names 'Bruce Willis, Joseph Gordon-Levitt, Emily Blunt' These three names are of well known actors which are meant to help sell the film, as an audience member may be one the names and know and like the actors work so may feel more interested in the film, and therefore be more likely to see it. Centre left we have the text 'face your past' and centre right we have 'fight your future' in-between these two sets of text we have two characters. These two sets of text are used as a slogan and are meant to draw the audience in, giving them a small insight to the movie, but not enough to know the plot Alliteration is used in the tagline, in order to make it sound more powerful and pronounced. Just enough to draw them in. In the bottom third of the poster we then have the film's title and poster credits. All of the text is in capital letters in order to catch the eye of the viewer and make the text easier to read.
Film title design
The title Looper takes up the majority of the bottom third of the poster. It is in clear letters, which are spaced out apart, taking up more room of the line. Behind where it say Looper we see a blue lens flare, which starts at the second O in the titles name. This stands out as it is against a black section of the poster, so the blue lens flare catches the eye.
Institutional Information
The institutional information is found at the bottom of the poster, which shows that Looper is by Endgame entertainment, DMG entertainment and Filmnation entertainment. We learn who's film it is by, along with the main cast, we also learn who did the casting, music, costume designer, film editor, production designer, director of photography, co-producers, executive producers, producers, and who the film was written and directed by.
Characters & Iconography
We see the two characters in the poster standing back to back, both shooting at something, this perhaps shows they are protecting each other. We know they are not enemies, as they are shooting away. We assume these are the two most important and main characters of the film, as they are the two featured on the poster. Iconography is used with the guns, as the viewer can then guess what kind of a film Looper is - a sort of action, adventure film.
Genre
We gather it is a sci-fi film due to the editing featured in the poster, we have a computer like grid in the background, along with a code number under 'fight your feature'.
The lens flare in the title also gives a futuristic feel. We know it is an action film due to the dark colours and guns in the poster.
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