RESEARCH: ANALYSING FILM POSTER 3

Colour Scheme
The colour scheme for this poster features a lots of blues, greys, black and white. These are all quite dark colours, which builds the tension of the image and creates a more mysterious atmosphere than what would be created with brighter, happier colours. The darkest colours are featured at the bottom of the poster and contrasted with a brighter shade for the text, making it clear and easy to read. All the text is in white and, along with the lens flare seen at centre left, are the brightest parts of the poster.

Postion of text and image
At the top of the poster we see the main actors name 'Taylor Lautner' this is meant to draw attention, as he is a well known actor and it is hoped that his name could bring his already existing audience to see the movie. The rest of the text is at the bottom section of the poster. The tagline is the first thing which say 'The fight for the truth will be the fight go his life.' Which gives a brief insight to the plot of the movie. Under this we see the movie title, and underneath this we see the institutional information, which also tells us the release date of the film. The image we see the main character, centre of the poster, sliding down a building, which again reinforces the fact this is an action film.

Film title design
The film title is very bold and simple, it is easy to read and catches the eye, it is in white text and stands out along the black background behind it. The font used it very simple, meaning it is extremely easy to read and cannot be misread by anyone.

Institutional Information
Here we see a lot of names such as, leading actors, the producer, director, director of photography, costume designer and music producer. Along all of this we see the date the film is due to be release bigger than the rest of the text and it a brighter shade of white. This is so it stands out and can be read easily so the release date of the film is in the viewers head and they know when they can see the film.

Characters & Iconography
We see the main character holding a gun and sliding down a building with breaking glass. The main character is already a well known actor, therefore having his face on the poster will draw an audience in already, as they know the actor and like his work.

Genre

From the character's pose we can guess it is an action film, as he has his arm defensively across his body, while holding a gun and sliding down a broken glass building, showing danger. Other things that give away the fact that this is a action film is the broken glass around the character, and the helicopter on the left side of the character.