RESEARCH: ANALYSING FILM POSTER 2

Colour Scheme
The colour scheme of the Taken poster is monochrome and a blood red. The poster is quite dark in order to give the audience an idea on the genre and mood of the film. The title of the film is in a red, along with Liam Nesson's name at the top of the poster. This gives a small pop of colour to the poster, but still presenting the darkness and genre of the movie in the poster. The red reminds the viewer of blood as the title is shown in such a deep blood red colour. This emphases the possible killing in the film, along with the gun.

Postion of text and image
A famous quote from the film is used in the poster"I don't know who you are but if you don't let my daughter go I will find you I will kill you" this gives the viewer an insight to the film and the genre, without giving away too much of the plot. From this we understand their has been a kidnapping and the father is looking for his daughter. This text is layered over a picture of what we assume is the father. The image takes up the middle section of the poster and the text overlays it in the centre. This draws attention to the centre of the poster, which leads to the text. The other thing that draws the eye to the image in the poster is the lighting, it shows half of the main characters face, and creates a high contrast and sense of chiaroscuro, this shows the darkness in the character and the fact that he would kill to protect his daughter.
 
Film title design
The title of the film Taken is near the bottom of the poster and takes up a line. It is in blood red to stand out against the dark background and monochrome poster. The red also links to the colour of blood, which emphases the killing factor of the poster and really gets across the feel and atmosphere of the film. Another thing used to emphasises the atmosphere of the film, is the gun next to the T and almost overlapping it. This means that when the viewer see's the titles of the film they will automatically link it to the genre of the film.

Institutional Information
The institutional information is found at the bottom of the poster. We see the 20th century fox logo in the bottom right of the poster, along with the website in which a viewer can find out more information at www.takenmovie.com. On the bottom left hand side of the poster we see the rating of the film, pt-13. In the credits on the poster we see the names in like of the cast, DOP, producers, costume designers, director etc..

Characters & Iconography
We see one character in the poster, which is the main character of the film. He takes up the centre of the poster, with only small sections of his body highlighted, so his face is in the dark. This creates mystery and sparks a curiosity in the viewer of the poster, therefore intriguing them to see the movie. The character is holding a gun, which is next the the title of the film Taken this draws a clear link to the genre of the movie and the audience then associates the film with guns.

Genre
The genre of the film is shown in many different ways in this poster. The dark atmosphere of the poster shows the sense of danger, and sets the genre of an action from just a quick glance at the poster. The pull quote from the film also is a dead give away on the genre of the film, as it talks about finding and killing someone. Another thing that shows that the film is an action, is the gun held in the characters hand. This suggests a chase scene and finally a killing of the guy who took the main characters daughter.